Little Olive Oil Joins Holly & Co as the First Extra Virgin Olive Oil in Its Curated Shop

Little Olive Oil Joins Holly & Co as the First Extra Virgin Olive Oil in Its Curated Shop

March 24, 2026Herman Pobrati

Little Olive Oil is thrilled to announce that it is now available on Holly & Co, the curated online platform founded by Holly Tucker MBE. This marks a genuinely exciting moment for the brand, introducing Albanian extra virgin olive oil to a wider audience of shoppers who actively seek out independent businesses and high-quality, thoughtfully made products. We were personally approached by Holly Tucker and her team to join the platform, which made this opportunity feel even more special.

Holly & Co is known for championing small businesses with strong stories and a clear point of view, making it a natural home for Little Olive Oil. As the first extra virgin olive oil to be featured on the platform, we are proud to bring something new to the food and drink category.

Albanian Extra Virgin Olive Oil Now on Holly & Co

Holly & Co is more than just an online shop. It is a carefully curated destination for unique products, bringing together over 25,000 items from independent UK businesses. With 95% of brands led by women, the platform celebrates makers who put care, detail and intention into everything they do.

That approach resonates strongly with how we work. Little Olive Oil is a small, hands-on business, and every bottle reflects that. Our extra virgin olive oils are filled and labelled by hand, ensuring attention at every stage.

A Fresh Perspective on Extra Virgin Olive Oil

Founded by Herman Ermal Pobrati, Little Olive Oil was created to introduce high-quality Albanian extra virgin olive oil to the UK. It offers something different from the more familiar Mediterranean origins, highlighting a lesser-known region with a rich food culture and long-standing olive-growing traditions.

Joining Holly & Co also feels particularly relevant to who we are as a business. With a female director on the Little Olive Oil team, being part of a platform that actively supports and celebrates women-led businesses adds another meaningful layer to this partnership.

Herman Ermal Pobrati, founder of Little Olive Oil, said: “We’re incredibly excited to be joining Holly & Co. It’s a platform that truly values the people behind each product, which is something we care deeply about. Everything we do is hands-on, from sourcing to filling and labelling each bottle. To be the first extra virgin olive oil on the platform makes this even more special.”

Shop Small and Discover Something New

This is more than just a new place to shop for Little Olive Oil. It's about being part of a platform that encourages a more thoughtful way of buying, one that supports independent businesses and values quality over mass production.

As more people seek out new ingredients and food origins, this partnership offers a fresh way to experience Albanian extra virgin olive oil. It places Little Olive Oil within a community of brands that share a commitment to doing things properly, with care and purpose behind every product.

Little Olive Oil is now available to shop on Holly & Co here.

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